SheUltra was never created to be just an event. It was created at a time when founder Huw Williams was living with the reality of inoperable cancer, uncertain whether he would see the first start line himself.

From the beginning, SheUltra has been about more than running. It has been about the journey — and putting enjoyment back between the seconds, whilst raising funds and awareness for women’s cancer charities and projects.

Before his diagnosis, Huw had run trails and ultra distances across the UK and internationally, experiencing first-hand the physical and psychological demands of endurance. With more than a decade as an event director, he has since stood on start lines, finish lines, and in the quiet spaces between them — witnessing thousands of people succeed, and others fall short in a single moment.

For the past six years, Huw has lived with inoperable cancer. Living within a community of uncertainty — alongside others navigating diagnosis, treatment, loss, and survival — has given him a perspective few people ever gain. When time becomes condensed, clarity sharpens. What truly matters becomes unmistakable.

This shared human experience places him in a unique position to support others navigating uncertainty, rebuilding confidence, and stepping forward into their lives with greater clarity and strength.

SheUltra coaching exists to support women at every stage of that journey.

Tier 1 — Foundation